Porter Ranch Dental Studios Website Redesign
Initial Research – Old Site
Porter Ranch Dental Studios was looking for an updated design. In reviewing their website, I wanted to address the calls to action, imagery, tagline and visual hierarchy. I wanted to use an open design layout, updated and more pleasing imagery. I also stayed within the branding guidelines, but opened it up a little to make the design more inviting.
The updated design stayed within the branding guidlines using the logo, color scheme and fonts that compliment the brand. The new design is more inviting with personal photos, a virtual tour of the office and testimonials. I used imagery of the office for the main photo with their staff to give a personal feel to the site.
There is a Meet Our Doctors and Make Appointment featured in the home page so it is easy for users to connect with them. Testimonials are featured in the design to give Porter Ranch credibility and there is a link to a virtual tour of their office. There is also great use of white space and several callout sections with an image and some text to draw users attention. The site is easy to navigate with several contact points.
Porter Ranch Dental Studios has two offices. After the successful redesign and launch for the Porter Ranch office. The wanted to create a new design for their Newbury office. This design had the same branding and feel. We used imagery from their Newbury office and used a slightly different color scheme.